Podcast Interview – “Birds Eye View” with Nicole O’Sullivan, Nini Tolson & Daniel Tolson
Yes, I’m talking about the toilet paper epidemic that’s seemingly spread from Australia all around the globe.
Supermarkets worldwide are struggling to fulfill demand as doomsday preppers stock up on this essential, life-saving item.
Jokes aside, the financial impact for many businesses has been crippling.
In particular, the travel industry has been hardest hit, with thousands of flights canceled and tourists stranded or quarantined.
There are important lessons to be learned here.
To travelers, it’s irrelevant whether the risk of infection is low or the symptoms of Coronavirus are no more severe than other cases of flu.
Fear has set in, fuelled by a global media frenzy, and customers are heading for the nearest “exit”.
To businesses, what matters most is identifying how their customers perceive reality, then developing strategy to get "ahead of the game".
Our podcast guest today is an expert at influencing the perspective and mindset of business owners and salespeople in the travel industry.
Nicole O’Sullivan, founder of Birds Eye View Consulting, is a 13 year veteran of the industry and former team leader within Australia’s biggest travel franchise, Flight Centre.
Nicole has gone on to head up business development strategies for the USA’s fastest-growing travel consulting firms.
In her mind, there has never been a bigger opportunity for travel businesses to differentiate themselves from their competitors than right now.
“Travel agencies everywhere have a choice. They can either let fear set in and allow their customers to go into panic mode, or they can rise to the challenge and take care of their customers better than anyone else.”