PORTFOLIO // Our Work
Authentic Vacations
Tailored B2C Northern-European Travel // US-based, 160 staff
Like many agencies, the team at Authentic Vacations had prioritized product knowledge and destination expertise over an effective sales process.
Accordingly, their sales conversion rate was less than 5%,
With the guidance of Birds Eye View Consulting, together we achieved:
* In 30 days - Best sales month on record and doubled conversions to 10%
* In 6 months - Average Transaction Value up to $1,500 per booking
* In 12 months - Conversions at 22% (approximately 4x increase)
Liberty Travel
Retail Travel & Cruise // US-based, 125 stores, 2200 staff
"Our customers aren't serious buyers - they just use us for our knowledge and then book it themselves."
That was the damaging, ingrained belief in Liberty Travel's online support division who were receiving the vast majority of the company's inquiries...but only converting at 3%.
With the guidance of Birds Eye View Consulting, together we achieved:
* #1 Most-Improved Agency of 2015-16 within the Liberty Travel group
* Career advancement for their team leaders within other departments
We Provide Real Value to Clients
- I met Nicole a few years ago when I was at a crossroads in my career. I was ready to give up on leadership, however, with Nicole’s belief and advice, I am now a very confident and successful travel consultant and Team Leader.
She has been very generous with her time and has taught me invaluable leadership, communication and sales skills that I use on a daily basis and will continue to use throughout my career.
I believe that if it wasn’t for Nicole I would not be in the position I am today, for that I am extremely grateful and thankful.Rhiannon B. – Flight Centre // Team Leader
As a travel company, we had focused more on the product knowledge and destination expertise of our travel consultants rather than the sales process and as such had a sales conversion rate of around 5%.
We hired Nicole/Bird's Eye View to introduce and implement a more cohesive sales strategy and were pleasantly surprised when we achieved such dramatic improvements. After her first month with us, we had our best sales month on record and doubled our conversion to 10%.
We subsequently retained her services to improve both our leadership structure along with the sales teams and are now converting at 20%, a 300% conversion rate growth in less than a year!
Nicole's strategy of people first, not profits allows us a company to focus on improving the positive culture of our business as our number one focus. It's this focus on investing in people that allows the jump in conversion rate and letting the increased profits occur organically.
As a business leader, I would highly recommend the services of Nicole/Bird's Eye View to help jump start revenue growth, improve leadership structure and development and provide valuable processes that can be easily adopted for long term growth.Allegra Lynch - CEO // Authentic Vacations
- Nicole O’Sullivan was without a doubt one of the most influential leaders I have had the experience of knowing.
Her grasp on how to inspire and motivate from a place of positivity is something that I have learned from her and emulate in my own business to this day.
She has a gift for seeing the potential in people and helping them to succeed to the fullest.
Nicole helped me to believe in myself and to use my strengths to push me higher and higher than I ever thought I could bring myself or my team.Allyson R. – Liberty Travel // Team Leader
Nicole helped to train me on becoming a strong leader by showing me how to balance day to day responsibilities while also inspiring my team to continually strive for future success.
She took the time to develop future leaders on our team so that business would run as usual in her absence. Nicole strives to motivate all team members.
For each person that meant something different and she always took the time to learn and develop each individual’s strengths and pushed them to achieve their goals.
Nicole is a great leader and I am thankful she helped shape me into the employee I am today.Andrew W. – AMResorts // Analyst
- I’ve had the honor to work with Nicole at Flight Centre Travel Group, The Americas.During our time together, Nicole displayed great talents in leadership and mentoring. She was a joy to work with because of her positive attitude and will be an asset and will help your grow.
Joyce A. Sargo
Nicole helped to train me on becoming a strong leader by showing me how to balance day to day responsibilities while also inspiring my team to continually strive for future success.
She took the time to develop future leaders on our team so that business would run as usual in her absence. Nicole strives to motivate all team members.
For each person that meant something different and she always took the time to learn and develop each individual’s strengths and pushed them to achieve their goals.
Nicole is a great leader and I am thankful she helped shape me into the employee I am today.Dwayne
- As a Cover-More Travel Insurance BDM, I had the pleasure of working with Nicole in her role as Area Leader for Flight Centre, both with the Cruiseabout Brand and the Flight Centre Brand.
Her passion for the Flight Centre Company and her Team was exemplary. Nicole was a strong supporter of Cover-More and her support was amazing. We had a strong working relationship that developed a joint training and development program that resulted in a 10% increase in sales across both networks.
Nicole has years of experience in leading teams and being on the front-line where the development of effective Customer Relationships was critical to business success. These skills are not specific to Travel – they can be related to all industries.
I would highly recommend Nicole to any business who is looking at improving their bottom line by improving their team’s productivity and customer service experience.Bronwyn Wallace
– Cover-More Travel Insurance
I had the privilege of having Nicole as part of my exec team when leading the Cruiseabout Brand for FCTG.
I highly recommend Nicole in the areas of retail sale, team and culture building. Her expertise lies within the customer experience and motivating individual and team success.
Nicole has a wealth of international and local experience and knows her stuff! I would encourage those looking to improve their business or individual results to engage Nicole.
A positive force within the travel and tourism industry and an all-round amazing talent.Sandra Cavallin
- Flight Centre Travel Group // General Manager of Cruise
- I have had the absolute pleasure of having worked with Nicole in many different capacities.
Firstly, I was absolutely blessed to start my career under Nicole’s leadership, guidance and support which ultimately lead to shaping my career and leadership journey. She turned my sales skills around and mentored me to be a people-focused leader.
I’ve seen Nicole turn businesses, people and results around on their heads and have shaped so many people’s careers (more than I could count). She truly cares about making a difference in every single capacity she can.
Her business acumen is second to none and she has such instinct in making sound decisions.
She is incredibly passionate, has high integrity and brings great value to any business - they would be lucky to have her.
Could not recommend Nicole and her values any more if I tried!Amy Andrews
– Talent Acquisition Business Partner
Nicole empowers her clients to achieve more by educating and supporting teams so they can take their skills to the next level.
Her team workshops are lively and informative, you will never be bored in one of her workshops! She is able to disseminate the information in such a way that you can understand the concepts thoroughly and apply them immediately for faster results.
I also had the good fortune to work with Nicole one-on-one and have come away from those training sessions with more skills, a broader understanding of my own strengths, and the tools to make ever-increasing improvements in my own professional and personal worlds.
Nicole is bright, helpful, and educated on the subject matter she teaches. She truly understands what she is teaching on a deeper level; she walks her talk which shows mastery of learning and inspires others around her.
I look forward to every chance I have to work with her. Thank you Nicole!Lalena Shaver
– Authentic Vacations
- Tour Partner Group engaged Nicole from Birds Eye View to deliver a series of training programs for our teams across our UK, Irish and Scandinavian operations.
Nicole worked closely with us in the month leading up to her visit to get a deeper understanding of our business and then tailored the programs to our business and our objectives (Sales Training, Leadership Development, Leaders of Tomorrow).
I've worked with many sales professionals before however, I've never experienced someone who took the time that Nicole did to ensure that what she was delivering was 100% relevant to our people and our company. Even the workbooks were tailored. There was definitely no one-size-fits-all mentality with her approach and delivery.
The proof of Nicole's success was in the engagement from our people, their improved performance and their request to get her back.
I would not hesitate in recommending Birds Eye View consulting for any sales or people development training programs across all industries.Chris Coillet
- Tour Partner Group
Nicole is one of those business leaders that simply inspires by her sheer nature to make a difference every day. She brings smart, savvy, first-hand sales knowledge and skills to every boardroom table and business she works in and for.
Nicole has a passion for people and results and has built a strong reputation as a sales coach across many brands with global reach.
Nicole’s facilitation style is engaging, varied and leaves the learner with deep knowledge and intent to action. Her unrelenting eye for detail and quality outcomes for clients is rare and highly valued.
Her clients’ results are a testament to this. Nicole is, without a doubt, one of the best team members I’ve had the privilege to lead and work with.Rachael Deede
- Leadership Development & Management Expert
- As a mentor, colleague and manager Nicole was instrumental in assisting me grow my business and develop as an individual. Her focus on the individual, understanding how people interact and how to get the most out of them was fundamental in my learning.
She was always a great sounding board and excelled in ensuring her people were looked after and recognised for their hard work and commitment. Nicole made sure that we were challenged and that as a company we had structure and were able to grow and flourish under her leadership and training.
I have had the privilege in my career to work with a lot of highly talented and qualified people and would rank Nicole as one the key players who have had an impact and helped me to reach my potential.
I would highly recommend Nicole to anyone who has the opportunity to work with her, based on my experience I believe you won't be disappointed.Naomi Williams
- GOTAFE // Client Liaison Coordinator
